Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Industrial Design bridges the gap between what is and what’s possible. It is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better. At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.
An industrial designer typically creates new product ideas or re-designs existing products in a collaborative effort with marketing, engineering, and production teams. Designers create and develop product ideas and then communicate those ideas to clients and production entities through technical drawings, concept and final renderings, mock-ups, models and prototypes.