Branding your products is one of the most important things you will do for your business. Your brand is what people think about you before, during and after they interact with you. While you can do this with great logo design, it is far more beneficial to go deeper. Your brand is your reputation. It is all about building the perception of who you are in the minds of your customers and telling them who you are. The construction industry is highly competitive and it is essential to build a strong reputation that people will trust to get the job done. Whether you are starting from scratch, or getting a brand refresh, it is important to take the time to create a strong brand that your customers will recognize.